Kosher Halftime Show for Super Bowl XLVIII

Kosher Halftime Show for Super Bowl XLVIII

Kosher Halftime Show | Henry Isaacs | Jewish Marketing 101It seems there’s something Kosher for everyone at the Super Bowl. Or shall we say… for the halftime show. If Bruno Mars and Red Hot Chili Peppers aren’t enough to glue your eyes and ears to the screen, the Nachum Segal Network will be hosting a “Kosher Halftime Show”. For those 20 minutes that you aren’t watching the game, Lenny Solomon & friends will be performing Jewish music and creating a “family oriented vibe” during halftime.

With Super Bowl content, social media & advertising constantly being displayed on your TV, mobile device and tablets from kickoff and on – and did we mention Red Hot Chili Peppers? -, will Jewish listeners actually take the time to listen to live stream of Jewish music on the radio? Seems like a big stretch for a 20 minute window of airtime. Their aim for a “family oriented vibe” isn’t exactly a compelling reason either; some of the commercials are more risque than the halftime show! However in an age where anything could happen when it comes to live events & quickly go viral from there, the Nachum Segal Network & partners do get high marks for innovating a Super Bowl that takes place in the New York/New Jersey area, a heavily populated Jewish area!


Reposted from The Jewish Press

The Nachum Segal Network announced today that it will air its first-ever “Kosher Halftime Show” during Super Bowl XLVIII, the February 2 showdown between the Denver Broncos and Seattle Seahawks at MetLife Stadium in East Rutherford, NJ. Sure to become a game day institution, the 20-minute online experience will feature a performance by the “King of Shlock” Lenny Solomon and a band assembled from the hottest musical talent on the Jewish music scene, including Avromie Weisberger, Jonathan Rimberg, Ari Boiangiu, and Ethan Bill.

“The halftime show is a key component of the big game, and the NFL consistently brings the biggest names in contemporary music to play on the main stage. The only issue is that those acts often don’t appeal to the Jewish crowd,” said Nachum Segal. “We are proud to be providing a quality, kosher alternative that will entertain Jewish audiences and maintain a family-oriented vibe even during halftime.” Sponsored by Cedar Market in Teaneck, NJ, Empire Kosher Party and Buffalo Wings and Chicken Nuggets, and the Orthodox Union, NSN’s “Kosher Halftime Show” will showcase Shlock Rock favorites and famous original Lenny Solomon songs handpicked by Nachum and Lenny.

“We chose the songs that we believed would make the greatest impact in the short amount of time we had to work with. We wanted to make sure that the positive energy and musical intensity that we felt in the studio would burst off the screen and right into your living room,” added Lenny Solomon. “Shlock Rock is honored to be the act kicking off this NSN tradition, and we are grateful for the opportunity to once again prove that there is no set time and place for Jewish pride – we should feel it at all times and should integrate into all ‘real world’ activities.” The program will also include a few surprises, including Nachum’s special take on Super Bowl commercials. On game day, the Nachum Segal Network will stream the “Kosher Halftime Show” directly from its website, http://www.nachumsegal.com.

Following the game, the program will be available on demand via the NSN website, YouTube channel (“NachumSegalNet”) and Facebook page (“Jewish Radio World with Nachum Segal”).


Henry Isaacs Marketing | Isaac Hyman, Founder

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