What’s more valuable – an ad in the Super Bowl or the teaser ads FOR the ad in the Super Bowl? According to brand management firm Kontera, both are. Especially when it comes with Scarlett Johansson.
One of the biggest campaigns to date for an Israeli company, SodaStream’s campaign has already gotten a 700% boost in brand awareness. Could be the tasty carbonated product or could be the power of Scarlett Johansson. Either way, the Jewish audience has more than one reason to watch the Super Bowl next weekend!
Check out a Behind the Scenes video of the SodaStream commercial here:
Henry Isaacs Marketing | Isaac Hyman, Founder
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Jewish Marketing 101 